| Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?
Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on:
- Keyword Research - Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. We can help you choose the best keywords based on search frequency and relevance to your website.
- Competitive Analysis - There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you.
- Link Building - We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines.
- Website optimization Services and Content Development/Copywriting - Search engines index new and unique content, which means there is a lot of SEO value to optimize your Web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers.
- Online Public Relations/Press Release Optimization - Online PR is an efficient and less expensive route than traditional public relations. We can help you announce new developments in your company and make the most of the SEO and PR benefits.
- Mobile SEO - With the development and recent improvements of smart phones, mobile search engine usage is increasing in popularity. Optimizing for mobile SEO solicits a unique strategy that facilitates quick and easy viewing of the most important information about your business.
- Shopping Search - We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
- Web Marketing Analytics - We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.
What is Search Engine Optimization for Ecommerce?
Search Engine Optimization (SEO) for Ecommerce involves making enhancements to your ecommerce website in order to improve its rankings in search engines like Google® or Yahoo!®, which are widely used by consumers looking for specific products. SEO is important for all websites, but particularly for online stores whose survival depends on traffic from search engines. Network Solutions created SEO for Ecommerce, a specialized service designed to meet the unique needs of those selling online, and to help their online stores compete.
Why do you need SEO for Ecommerce?
People shopping online use search engines like Google® or Yahoo!® to find Internet stores with products like yours. The objective of SEO for Ecommerce is to get your online store ranked in the natural or "organic" section of search engine results. People trust natural search results, so your products need to be near the top of the results. Potential customers are unlikely to find your online store and buy from you unless you are easy to find.
How is SEO for Ecommerce different from SEO for a website that isn't an online store?
Selling online in today's competitive Web marketplace can be challenging. SEO for Ecommerce aims to boost traffic to your online store (and ultimately increase sales) by making its products more visible to customers using search engines. We'll make it easy for you to stand out from the crowd by optimizing for many keywords both onsite and offsite, organized around one or more groups of products. You'll choose which of your product groups to focus on while we concentrate on driving results.
As part of our SEO for Ecommerce service, we'll also perform special monthly tasks targeted towards highlighting your products and keeping you ahead of the competition. Some of these tasks may include:
- Free shopping comparison feed creation and updates.
- Keyword optimization of product descriptions and title and meta tag information so your keywords appear in the product descriptions in your online store.
- A Conversion Optimization Analysis report that can help identify reasons why customers may not convert (buy a product from your site) once they've landed on your website.
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